Digital transformation, or DX, has revolutionized the way businesses operate today. It has enabled companies to become more efficient and profitable by leveraging technology to drive success. From automation to cloud computing, it can transform an organization in many ways. This article will examine ten companies that have successfully enforced digital transformation strategies. We’ll explore how they’ve used technology to improve their operations, customer experiences, and overall success.

Who is this article for?
This article is for businesses and organizations seeking inspiration and insights into how digital technologies can be leveraged to improve operations, enhance customer experiences, and drive overall success.
Key takeaways
  • DX involves transforming business models, products, services, and customer experiences through various technological means, including software development, data analysis, and cloud-based services.
  • DX enables cost reduction, greater agility, and the ability to quickly deliver new products and services.
  • By adopting the right strategies, tools, and mindset, any company, regardless of size, can become digitally enabled, gaining a competitive advantage in their industries.

What is digital transformation?

Digital Transformation (DX) uses digital technologies to create or modify applications, business processes, and intelligent services. It transforms existing business models, products, services, and customer experiences through software development, data analysis, cloud-based services, and more. 

Why do companies need digital transformation?

Digitization in media and entertainment, Digital transformation, or DX, is essential for companies to stay competitive in the digital age. It enables them to capitalize on new technologies, such as cloud computing and analytics, to improve customer experience, drive innovation, and increase operational efficiency. 

At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.

John Chambers, Cisco 

Organizations can reduce costs, increase agility and flexibility, and focus on growth by creating digital infrastructure. With DX, companies can quickly deliver new products and services, automate manual processes, capture customer data to gain insights and connect with customers more effectively.

Successful digital transformation examples

The digital transformation journey can be intimidating, but numerous companies have implemented successful transformations. These include Amazon, Apple, Facebook, Google, IBM, Microsoft, Netflix, Salesforce, Uber, and Spotify. Each of these companies has successfully adapted its strategies to the changing digital technology landscape. 

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Amazon has transformed itself from an online bookstore to a global powerhouse. It has leveraged digital technologies to drive growth and profitability, from pioneering e-commerce and cloud computing to offering AI-powered products and services.


Apple has made an impact on how people access and use technology worldwide. Apple has developed a comprehensive approach offering users a seamless experience across all their devices through its innovative products, services, and solutions. From their phones, laptops, tablets, and watches to their retail stores, Apple provides a connected ecosystem that allows customers to shop, pay and consume content easily.


Facebook has revolutionized the way people communicate, collaborate, and stay connected. Through its innovative approach to data-driven decision-making and social media, Facebook has become one of the leaders.


Google is one of the top digital transformation companies. The tech giant has been using cutting-edge technology to transform its products and services, creating examples that other companies strive to replicate.


IBM is a digital transformation company leading the way for over a century. IBM has been at the forefront of developing and deploying cutting-edge digital solutions, from cloud-based solutions and artificial intelligence to blockchain and the Internet of Things. IBM has leveraged its existing technology to create new products and services that revolutionize business operations.


Microsoft, a leading digital transformation company, offers comprehensive enterprise solutions to enable businesses of all sizes to transform digitally. With a wide range of cloud-based services and tools, Microsoft allows businesses to leverage digital transformation to build their businesses and compete more effectively in today’s digital world.


One of the most successful companies. With its bold moves into original content and streaming services, Netflix has quickly become a leader, redefining how people consume entertainment.


Salesforce is a digital transformation company that helps businesses with DX solutions. They offer Sales Cloud, Service Cloud, Marketing Cloud, Analytics Cloud, and other products and services to help companies better serve customers, drive business growth, and optimize operations. They have experienced success as one of the premier digital transformation examples, helping thousands of organizations maximize their investments.


Spotify has pioneered the music streaming industry. The company provides access to millions of songs through its intuitive user interface, making it one of the most famous examples.


Uber has revolutionized the transportation industry through its innovative mobile app. Uber provides an easier and more accessible way for people to transit from one place to another. The company has also made it possible for anyone to become an independent contractor, transforming the taxi industry and creating an entirely new sharing economy.

Inspired by these digital transformation examples

Seeing the success of these companies, organizations are looking to emulate their success to create a competitive advantage in their respective industries. With the right strategies, tools, and mindset, any company can follow these examples and turn its business into a digitally-enabled powerhouse.


These ten digital transformation companies have all set great examples of what it takes to succeed. The examples above demonstrate how companies of all sizes can use digitization to remain competitive and profitable.

What percentage of companies are going through a digital transformation?

The percentage of companies undergoing digital transformation varies across industries and regions. However, a significant global trend is the adoption of digital initiatives. In recent years, many businesses have recognized the significance of digital transformation in order to maintain competitiveness and agility. Estimates suggest that a substantial portion of companies, ranging from 70% to 90%, are actively engaged in or planning digital transformation initiatives. These efforts encompass modernizing IT infrastructure, adopting cloud technologies, enhancing data analytics, and embracing automation. The exact percentage can fluctuate due to factors such as industry disruption, economic conditions, and individual company strategies, but the trend toward digital transformation is pervasive.

How do companies implement digital transformation?

Companies implement digital transformation through a multi-faceted approach. Firstly, they assess their current processes, identifying areas that can benefit from digitalization. Then, they invest in modern technologies such as cloud computing, data analytics, AI, and IoT. Companies often redesign workflows and adopt agile methodologies to foster innovation. Employee training and cultural change are crucial to ensure staff can adapt to new tools and processes. Data security and privacy measures are also prioritized. Collaboration with technology partners and startups is common. Continuous monitoring and adaptation are essential to stay competitive in an ever-evolving digital landscape. Overall, digital transformation is a strategic, ongoing effort that encompasses technology, people, and processes.

Sergey Miroshnychenko
My company has assisted hundreds of businesses in scaling engineering teams and developing new software solutions from the ground up. Let’s connect.